Bob：这涉及到职业分工的问题，每个人特长不同，不是吗？

乔布斯：不，这不是擅长与否的问题，而是他们犯糊涂，公司在犯糊涂。公司规模扩大之后，就会变得因循守旧，他们觉得只要遵守流程，就能奇迹般地继续成功，于是开始推行严格的流程制度，很快员工就把遵守流程和纪律当作工作本身。

IBM就是这样走下坡路的，IBM的员工是世界上最守纪律的，他们恰恰忽略了产品。苹果也有这个问题，我们有很多擅长管理流程的人才，但是他们忽略了产品本身。

经验告诉我，优秀的人才是那些一心想着产品的人，虽然这些人很难管理，但是我宁愿和他们一起工作，光靠流程和制度做不出好产品。苹果也有这方面的问题，这些问题最终导致Lisa电脑失败。

People get confused; companies get confused. When they start getting bigger, they want to replicate their initial success. And a lot of them think, ‘Well, somehow, there’s some magic in the process of how that success was created.’ So they start to institutionalize process across the company. And before very long, people start to get confused that the process is the content. And that’s ultimately the downfall of IBM. IBM has the best process people in the world. They just forgot about the content. And that happened a little bit at Apple, too. We had a lot of people who were great at management process. They just didn’t have a clue about the content. In my career, I found that the best people are the ones that really understand the content. And they’re a pain in the butt to manage! But you put up with it because they’re so great at the content. And that’s what makes great products. It’s not process, it’s content.

貌似记录过这段话。再拿出来记一遍！