在网上混久了就知道如何避免一些常见的SEO和spamming。比如上面这个图，12 facts about bottled water，被叫做所谓的infographic，看起来貌似有用，但是其实是很垃圾的一张图。HN上甚至总结出来了一条规律，凡是以数字开头的文章标题，比如《10个最漂亮的XXX》，《13条XXX必备的XXX》，《装逼人士的7招套路》这种基本都属于垃圾信息。reddit上有人就此图分析了一下：

If you're calling this an "infographic", the implication is that the graphics contain information. An infographic isn't just words arranged prettily. But in this image, the actual graphics don't convey much:

• There's no meaningful visual scale between the $0.0015/gal cup and the $10.00/gal bottle.
• The US is partially filled with water, but the amount that it's filled doesn't represent anything.
• What the hell happened to Alaska? Doesn't scale matter at all?
• The green arrows are meaningless. How does American water consumption "lead" to global consumption? How does that in turn "lead" to generating $61 billion dollars?
• Why do the "chemical" contaminants look more biological than anything?
• Why is "17 million barrels of oil" shown using 14 barrels? Why is one of them bigger?

• The "one bottle = three bottles" graphic is confusing. A bottle is equivalent to three bottles? Better would be to show the amount of water that goes in the bottle, and the 3x amount that doesn't.

  As far as the text itself goes, it isn't clear either:

• What is the "price" of bottled water? Manufacturing cost? Retail price? Wholesale price?

• What does "generates $61 dollars" mean? Revenue? Profit? Production cost? Is this a good thing or a bad thing?
• "40% of bottled water is taken from ... tap" is meaningless or outright misleading. What if the bottlers are doing all sorts of filtering and purification? Are you saying they aren't?
• "22% of tested bottled water..." means nothing unless you tell us what percent of tap water failed the same tests.
• The little checklist is factually inaccurate. As far as I know, failing tap standards doesn't cause the distribution facility to be shut down. At the worst, they just get fined.
• How much oil is used in the production of tap water infrastructure?
• "Contribute to the 3 billion pounds of waste" How much do they contribute? A lot? A little?

当把这层皮捅破之后发现，这个图真的很廉价，一个美工2-3分钟就可以搞出一个来。与其叫infographic不如叫chartjunk。

这种营销手段是，在互动式社区用astroturf伪造成用户自己画了一个关于XXX话题很有意思的infographic，很多人比如digg和reddit的去看了之后，就 bait-and-switch，把页面301到真正大面积广告和营销的地方。这样第一批用户把新闻voting到frontpage之后，你得到的就是哗啦哗啦的流量了。

关于这个话题更多的东西我也在学习中。gaming the system和哗众取宠是一门大技巧。恩。

via

btw 清理评论的时候发现，这年头spamming bot都会自嘲了？囧。。。。。