Citrini的2028智力危机
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感觉有了AI每天都有新的东西可以写一写。Citrini Research 2028 Intelligence Crisis 在朋友圈和各种IT群都讨论遍了。
首先必须吐槽下,所谓的“疯传” “深度”,“震惊”,你tmd到底先把单词翻译正确。一会儿 代理,一会儿 智能体,一会儿 中介。其实都是 agent 这个词
然后我觉得这篇报告最有意思的核心就这一段:
The next link in the chain was already breaking. Intermediation.
下一环已经开始断裂——中介。Over the past fifty years, the U.S. economy built a giant rent-extraction layer on top of human limitations: things take time, patience runs out, brand familiarity substitutes for diligence, and most people are willing to accept a bad price to avoid more clicks. Trillions of dollars of enterprise value depended on those constraints persisting.
过去五十年里,美国经济在人的弱点之上,搭建起一层庞大的“寻租”结构:一些事情太费时间,耐心会耗尽,用熟悉的大品牌代替了货比三家,大多数人为了少点几下鼠标,愿意接受一个不太划算的价格。数万亿美元的产业经济,都建立在这些约束会持续存在的前提上。It started out simple enough. Agents removed friction.
一开始看起来很简单。智能体消除了摩擦。Subscriptions and memberships that passively renewed despite months of disuse. Introductory pricing that sneakily doubled after the trial period. Each one was rebranded as a hostage situation that agents could negotiate. The average customer lifetime value, the metric the entire subscription economy was built on, distinctly declined.
几个月后就忘记了的那些自动续费的订阅和会员。试用期后悄悄翻倍的套餐。每一种套路都都是某种意义上的“人质谈判”,而智能体可以代为谈判。整个订阅经济赖以建立的核心指标——平均客户终身价值(CLV)——明显下降了。Consumer agents began to change how nearly all consumer transactions worked.
消费者智能体开始改变几乎所有消费交易的运作方式。Humans don’t really have the time to price-match across five competing platforms before buying a box of protein bars. Machines do.
人在购买一盒蛋白棒之前,通常没有时间在五个竞争平台之间反复比价。机器有。Travel booking platforms were an early casualty, because they were the simplest. By Q4 2026, our agents could assemble a complete itinerary (flights, hotels, ground transport, loyalty optimization, budget constraints, refunds) faster and cheaper than any platform.
旅游预订平台最早遭受冲击,因为它们的逻辑最简单。到 2026 年第四季度,我们的智能体已经可以比任何平台更快、更便宜地拼装完整行程:航班、酒店、地面交通、会员积分优化、预算约束、退款安排,一应俱全。Insurance renewals, where the entire renewal model depended on policyholder inertia, were reformed. Agents that re-shop your coverage annually dismantled the 15-20% of premiums that insurers earned from passive renewals.
保险续保也是如此。整个续保模式原本依赖投保人的惰性,而每年主动为你重新比价的智能体,拆解了保险公司从“被动续保”中获得的 15% 到 20% 保费利润。Financial advice. Tax prep. Routine legal work. Any category where the service provider’s value proposition was ultimately “I will navigate complexity that you find tedious” was disrupted, as the agents found nothing tedious.
理财顾问。报税服务。常规法律事务。任何其价值主张本质上是“我来替你处理那些你觉得繁琐的复杂性”的行业,都受到了冲击,因为对智能体而言,没有什么是繁琐的。
看完之后,我整体感受是:
就这?????
原来美国人花钱真的这么大手大脚啊,还是出海好啊,牢美的钱真好赚啊。
为什么这么说呢?其实我觉得就算没 AI 智能体,东亚的男人就已经实现了报告里描述的那些了。。支出精打细算,买个东西多个平台比价,续保也是几轮电话轰炸谈判,自己掏个计算器搞半天。马上又到了个税申报了,各个群也会刷出来各种攻略。
难道美国人平时自己不这么干,都是托管给机构和中介???真的数学不行,所以委托给专业人士搞?真是让我震碎三观。
如果这篇报告说的未来,不幸言中,那么很可能又是 first world problem,AI危机不是全世界的,而是牢美的。是美国的服务业要完蛋了,订阅制要完蛋了。
用键政的话来说,里根经济要完蛋了。为什么?里根搞出来所谓的“生产制造体力活 off-shore,脑力劳动和IP留本土”。这里留来留去,无非就是留下了服务业。GDP这里的P是啥?是生产啊。经济价值总量保底来说就是生产出来的商品可以以物换物。里根这一套说我不管,债务也是物,也可以拿来交换 🤣 🤣 🤣 🤣 🤣
所以 Citrini 整篇说 AI 要吃人,吃的就是只有脑力劳动这部分人啊。
欧美这种粗放的城邦议会联合体怎么可能跟东亚臭男人比精打细算。东亚还是太卷了,毕竟种水稻几千年的民族,一亩地用多少水产多少粮这种精细化管理都是看家本领。
AI带来的产业巨变,在国内压根就不存在。比如外卖,外卖已经贴近成本甚至打补贴战了,你AI比价选购还能怎么带来变革?打车也一样,司机都抱怨平台抽成抽到出车就亏本,AI 还能咋滴?酒店OTA这些,国内就算有AI,你兜兜转,酒店自己除了有微信端支付宝端,还费劲自己搭建个网站提供一个 AGENTS.md 不成?兜兜转还不是马化腾马云二马同食于槽。
SaaS 和 咨询业务,国内本来就赚不到钱,盘子小啊。我也做过几年SaaS,这玩意说白了就是给小企业做慈善,给大企业做外包。既然都是做外包了,有AI没AI议价权都没啥差别啊。印度那种通过 IT 咨询公司移民和创汇的可能要完蛋。
感觉这篇报告并没有那么神。但是我觉得它有个金句让我很受启发
We had overestimated the value of “human relationships”. Turns out that a lot of what people called relationships was simply friction with a friendly face.
By the end of 2027, it threatened every business model predicated on intermediation. Swaths of companies built on monetizing friction for humans disintegrated.
所谓的“人情世故”就是摩擦。很多公司和机构的价值就是代替你去摩擦。
这句话我觉得要反过来理解,现代Z世代都讨厌尊卑有序 酒桌文化这些,以后公司业务的价值,或者AI智能体的价值,就是代替人去摩擦。
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